Meet Us #IRL At Content Marketing World This September 5-8, 2017! - CoSchedule Blog

Meet Us #IRL At Content Marketing World This September 5-8, 2017! Blog Will you be in Cleveland, Ohio, for Content Marketing World this September? Me, too. You read that right- will be at Content Marketing World this  September 4-8, 2017. So come meet us at our booth! And  you can even grab some super actionable education from our CEO and Co-Founder, Garrett Moon, who is leading a session at Content Marketing World. Its gonna be fun. And we wanna share that fun with you. So stay in the loop if youre going to be there, and get on this special email list right now.  Well use this list to keep you informed of  what were up to at Content Marketing World and in Cleveland. (function () { var e = document.createElement('script'); e.type = 'text/javascript'; e.async = true; e.src = ('https:' == document.location.protocol ? 'https' : 'http') + '://btn.createsend1.com/js/sb.min.js?v=3'; e.className = 'createsend-script'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(e, s); })(); If youre gonna be at Content Marketing World this fall its time for you to make a couple plans. Let me help you do just that. Attend Garretts Session = Going Beyond Content Marketing: Turning Traffic Into Leads You’re consistently hammering out content†¦ but no one’s buying. Content into a demand generation engine is a riddle every marketer has to solve. So how do you optimize your content to attract the right audience that will convert into the perfect customers for your business? The silver bullet exists. Attend Garretts session  to learn the secrets to turning traffic into leads and quadruple your content’s results through agile, startup-driven frameworks. Register to attend Garretts  session now on the official Content Marketing World website. Add this to your calendar now: Date: September 7, 2017 Time: 11:05-11:50 a.m. Location: Hope Ballroom A-C (Hilton Level 3) ^^I wouldnt miss Garretts session if I were you. ;) Connect  With Us At  The Booth At Content Marketing World Are you a marketing nerd? Have you considered using to organize all of your marketing projects in one place? Are you a current customer? If you answered, Yes, Nathan! to any of those questions, have I got a deal for you! Visit the booth to visit  with a bunch of team members. Youll get: Answers to your  nerdiest marketing questions. More information on and how you can get your marketing team extremely organized. Some cool swag like stickers, autographed books from our pal, Jay Baer, and a whole lot more. Ill be there, too. So Im looking forward to meeting all of you IRL! Heres where were going to be: ^^^ So you should be there, too. :D Add Two Things To Your Must-Do List At Content Marketing World Alright: Youve got two things to do: Register to attend Garretts session on turning your traffic into leads. Youll also want to add this to your calendar. (Im pretty big on scheduling, if you havent noticed.) ;) Make a note to meet us at the booth on September 5, 6,  7, or 8 to ask your marketing questions and learn how will help you organize everything. One last thing: Subscribe to this special email list so we can keep in touch with you! This list is only for the goings-on at Content Marketing World, so subscribe NOW: (function () { var e = document.createElement('script'); e.type = 'text/javascript'; e.async = true; e.src = ('https:' == document.location.protocol ? 'https' : 'http') + '://btn.createsend1.com/js/sb.min.js?v=3'; e.className = 'createsend-script'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(e, s); })(); Were excited to meet you!

Age of the Dinosaurs essays

Age of the Dinosaurs essays The "Age of Dinosaurs" also known as the Mesozoic Era began over 245 million years ago. It was divided into three periods call the Triassic (245 to 208 million years ago), Jurassic (208 to 145 million years ago), and the Cretaceous (145 to 66 million years ago). The earth during the Mesozoic Era was very different than it is today. The earth was only one continent whereas today it is seven. This huge super-continent was called Pangea. During the Jurassic period Pangea was separated into two continents known as Laurasia and Gondwanaland, and during the Cretaceous period, the continents as we know them today began to appear. Just as in the future the continents we look much different as know them now. Evidence show that at the beginning of the Triassic period, before the dinosaurs appeared, the global temperature of the Earth was averaged around 50 degrees to 60 degrees Fahrenheit. Although the end of the period the temperature became hotter and the humidity became drier. Desserts also began to appear. Ginkgo trees and fern forests began to appear in the Northern Hemisphere while close to the equator conifer forests and cycads appeared. Horsetails grew near bodies of water. Volcano's spewed out great lava flows. In this setting the first dinosaurs began to appear. They were primitive mammal-like reptiles. Many animals such as the Pelycosauria, became extinct, and these similar reptile appears. The carnivorous Cynognathus, a four-legged animal with sharp teeth and large fangs took the Pelycosaurai's place. This dinosaur could take a more nearly upright posture at times, in sharp contrast to the pelycoaurs and the labrinthodonts. The Cynognathus, in anatomy, was actually more like a mammal itself. It even might have been warm blooded and live bearing. As the Triassic period unfolded, the therapsid assemblage declined and new animal life forms appeared. These were the first of the din ...

Pay Equity Solutions Essay Example | Topics and Well Written Essays - 2500 words

Pay Equity Solutions - Essay Example In 1967 the wage gap between men and women was 58.4% which increased to 72.5% by the end of 1997 (Drolet, 2001). The wage gap is even wider when it comes to nationality, looks, skills and learning ability, color, religion, caste, social and marital status of women. Pay equity revolves around the concept of equal payments to equivalent job tasks irrespective of the worker’s gender. Women have a right to be paid equally as men on the basis of the skills and knowledge. It in one of the basic women rights which is protected by the constitution. Equality Provision is mentioned in the 15th section of the Canadian Charter of Rights and Freedom (Harewood, 2004). Additionally the Canadian Human Rights Act strictly forbids the discrimination in wages on the basis of gender. The law is applicable to all the employees working under the public or private businesses sector. Some Canadian provinces such as Manitoba and Ontario have their specific laws regarding pay equity which is applied wi thin the provincial jurisdiction to all the private and public sector employees. However, despite of all the laws, rules and regulations pay equity is a major problem for Canadian women since it is hardly accessible and very few women are able to avail its advantages (Harewood, 2004). Employees of some of the most reputable organizations such as Bell Canada, Canada Post, Telus and Air Canada have been striving hard to gain pay equity since years yet they haven’t met success (Cote, 2006). This calls for an immediate action in order to extend protection to the female employees and also to restore their fundamental human rights. In this regard we have some successful applications of pay equity legislation such as the one applied in Ontario... Once the law is established for the enforcement of pay equity then it is the obligation of employers to abide by its rules and regulations in order to maintain its essence and also to protect themselves from possible penalties which might fall on them due to law violation. There should be a pay equity commission which would be responsible for the perfect implementation of laws. The commission would also extend educational awareness and techniques of skill development to the employees so as to ensure pay equity in addition to increasing their productivity level. Employees would also be able to register their complaints against pay discrimination and they would be allowed to formulate their specific pay equity strategies. Here the government would have to play its role by extending sufficient funds to the commission so that it can perform its tasks effectively and efficiently. Women maintain a significant proportion of today’s work force which requires them to be more efficient so as to meet the modern age needs and demands. When women face issues related to pay equity then they fail to contribute in the best way towards the organizational goals and objectives. In this paper, some of the most significant solutions to resolve the issue of pay equity are explained including job evaluation, job category, employee evaluation, etc with the help of analyzing Ontario example and other successfully implemented pay equity laws. It is very important to implement effective legislative laws in Canada so as to get rid of the wage gap.

Power Play for Howard, Negotiating Assignment Example | Topics and Well Written Essays - 1000 words

Power Play for Howard, Negotiating - Assignment Example Another important consideration is that negotiation implies acceptance by both parties that agreement between them is required before a decision can be implemented. The requirement of negotiation is there need to be minimum two parties involved in the negotiation process. There must exist some common interest, either in the subject matter of the negotiation or in the negotiating context that puts or keeps the parties in contact. Introduction to case: Power play for Howard Juwan Howard is a 23 year old young basket ball player. And this case study dealt with the young players negotiation techniques between the two teams. Howard was introduced in 1994 by the Washington Bullets, a junior from University of Michigan with the 11 year contract for $37 million. He was hard working and, for the most part, conducted himself with class and dignity on and off the court. Juwan Howard became a all time favorite key player in the basket ball team. People of Washington wanted to keep Juwan Howard w ith them as he is a star player and they wanted a win to Washington after a long span of 9 years. Even the agents and managers of various clubs wanted to keep him with them. Hence there was a huge demand for Juwan Howard in the society and this case study tell us about the negotiation technique that adopted by Juwan Howard to increase his bidding value and also the agents to bring Juwan Howard in their team but not creating any financial risky situation to their respective clubs. Negotiation is not a very simple process. In negotiation each party wants to have their upper hand and want to gain profits. Therefore during negotiation each party will have certain advantages it can be tangible and intangible, costs and risk associated with their contracts. Hence it is the capacity of a person who does the negotiation to ensure that he will get the maximum benefits. Negotiations involved in this case study are bit complicated as all the parties involved in it and they were just observing other peoples move so as to open their trump card. In this case study Juwan Howard’s name and fame is going to give a lot of benefits to him in terms of money. The basket ball game is very famous amongst the people so each game used to get around $136,000 revenue, and hence Juwan Howard thinks that he also should get a very good remuneration for himself. Moreover Howard is emotionally attached to Washington, and leaving will cause him lot of pain which is also can be reason for high quotation. Although he agreed to leave Washington and join Miami Heat, which gave a guaranteed seven year, contract worth $100.8 million. It is the biggest deal in the history of team sports, along with luxury hotel suites and limousine service during his road trips. This is a huge deal for Howard in his young age of 23 years. Howard almost was the highest paid basketball player during the 1996 and 1997 season, but his contract was voided by the NBA. However the confused story of Howard returns to the Bullets in August 1996 signing a contract, but Heat went to court challenging the NBA’s ruling. But using the Heats quotation Howard and his agents could negotiate better with Bullets winning a contract of over 100 million. This explained the extent to which the pro sports have become a mesh of emotion and financial reason with on court talent and the off court financial

The Role of Self- Reflection in Fifth Business By Brooke von Schilling Essay Example for Free

The Role of Self- Reflection in Fifth Business By Brooke von Schilling Essay Self-reflection makes happiness more accessible. This is shown in the book Fifth Business by a contrast of characters, such as introvert and extrovert. In the book Dunstan Ramezay is shown as an introvert and spends his entire life focusing on the spiritual aspect of himself and others. Dunstan is a self-reflecting person who does not find joy in material things, but finds happiness in the wisdom of the spirit. On the contrary, Percy Staunton only finds joy in the material things that life brings him. Percy must have the best of everything and finds joy in showing those things to the world. He loves to prove that he is better than everyone else because of the things he has. Although Percy is joyous for a small amount of time, he is always searching for something bigger and better than what he already has. Other characters show the importance of spiritual aspects of the world and how humans have destroyed the freedom of wonder and self-reflection. To make sense of life and all its marvels you must be self-reflecting. Dunstan is taught that in order to move forward and become successful he must reflect in himself and forgive himself for doing what all humans do. Father Blazon says â€Å"forgive yourself for being a human creature, Ramezay. That is the beginning of wisdom. † Blazon is saying that by letting go of the average mistakes Dunstan will be able to focus on what he needs to and have better knowledge of himself because he is not stuck on his small mistakes. This quote can relate to all humans because everyone needs to be able to forgive himself or herself to move past what they have done. This proves that self-reflection makes happiness more accessible because by moving past the insignificant things the spirit is able to focus on becoming greater. By self-reflecting one is able to see the marvels in everyday. People are always trying to find marvels in material items but by seeing the marvels that one holds within will make one truly happy. â€Å"Why do people all over the world and at all times want marvels that defy all verifiable fact? And are the marvels brought into being by their desire, or is their desire and assurance rising from some deep knowledge, not to be directly experienced and questioned, that the marvelous is indeed an aspect of the real. (202) This quote is made by Liesl, she is saying that people spend too much time obsessing over the things in life that wont bring you true happiness instead of focusing on the inner desires. This quote is saying that the marvels that are desired by the spirit are what will bring happiness. This point is also shown by Father Blazon when he states â€Å"Life itself is too great a miracle to make so much of a fuss about dotty little reversals of the natural order. † By self-reflection one is able to look past the small details and see what a miracle everyday life is. Also, this quote teaches that one needs to be able to make sense of themselves so they can make sense of life and all of its wonder. It is easier for one to make their own happiness than to wait upon others. By relying on yourself you can find out what you truly need and find ways to receive it, but if you depend on others then you only think about what others are willing to provide. This is shown in the quote: â€Å"He had to run his mission by begging, and that sometimes begging yielded nothing; when this happened he prayed for help and had never been refused what he needed. (118) When the man relied on others to get what he needed he did not always succeed but when he found it within himself to pray for what he needed then he was more successful. By praying the man looked inside himself and thought about what he really needed and asked for it, instead of just taking what anyone would give him. This quote proves that happiness is more accessible when you self reflect because he accepted the fact that he needed help, he knew exactly what he needed, and he received it when he looked inside himself. The only way someone can be truly happy is if they rely upon themselves. Dunstan states that nobody- not even my mother- was to be trusted in a strange world that showed so very little of itself in the surface. Dunstan is saying that everyone has their inner desires and needs but they dont show them on the surface. He is saying that you should trust nobody but yourself because youre the only one that knows exactly what you want. In this quote Dunstan relates to his mother because she is the one h should be able to trust the most but really the only person he can trust is himself. You never know what others truly think of you or your desires so you should only listen to your inner self. By self-reflecting Dunstan is able to know his desires and figure out a way to reach them, because he cant show the things he want on the surface. Education does not teach one to self-reflect or to show their true desires. One simply has to look within themselves to realize what you want. Our world relies so much on education that people forget to strive for their passion. Eisengrim teaches this when he states We have educated ourselves into a world from which wonder and fear and dread and splendor and freedom of wonder have been banished. This quote is saying that People are so focused on what they need to learn to be successful that they forget to look within themselves and find their aspiration. Eisengrim is a magician and he looked within himself to figure out what he really wanted to be. He is one of the best at what he does so this teaches that if you look inside yourself and find your true desire you can be great at anything you do. Education was not needed for Eisengrim to be great at what he did because unlike most people, he felt the freedom to wonder what his passion was. Eisengrim is a great example to show that self-reflection makes happiness more accessible. You cannot always rely on others to make you happy, sometimes the best way to be happy is to know what excites you and keep doing whatever that may be. Even if the world is trying to bring you down, if you know yourself and the reasons you did the things you did, you can always be happy. Mrs. Dempster showed this when Dunstan explains that: She knew she was in disgrace with the world, but did not feel disgraced; she knew she was jeered at, but felt no humiliation. She lived by a light that arose from within. Dunstan explains that even though the whole world is against Mrs. Dempster she was still happy because she was happy with herself. This proves that self-reflection makes happiness more accessible because if she had not been happy with herself then she would feel disgraced and humiliated. She knew the reasons why she did what she did so there was no need to let what others said bother her. Because Mrs. Dempster was an introvert she did not feel the need to have a good reputation, all she needed was her own approval. Self-reflection is all one needs to be truly happy with themselves.

Stillness Seeking :: Personal Narrative Photographer Essays

Stillness Seeking Onto the terracotta patio I step silently Past lavender climbing twisting vines The honey drops sunlight sprinkled Golden My mother a paintbrush in her hand She touches color to canvas Soft yellow orange, light Emerges My father beyond resting seated A cat slumbers purrs on his shoulder A pen in his hand he touches white page Reflects light reflects Together Creating When I saw Vermeer's Girl with a Pearl Earring about five years ago at the National Gallery in Washington, D.C., I felt something about the painting that I had never felt before when looking at artwork. I felt as if this girl, this young woman in the painting was real, hiding in the museum behind this canvas. She was in the flesh. Her skin was still dewy from three hundred-something years ago, the light across her face still glowing. She was in the round, her eyes followed mine, she was real. She was about to speak, she was in a moment of thought, she was in reflection. This girl was not crimson red or titanium white, she was flesh. Vermeer caught her, a butterfly in his hand. She was not just recorded on canvas, she was created on canvas. She was caught in a moment of stillness. Vermeer creates moments in his paintings. When viewing them, we step into a private, intimate setting, a story. Always, everything is quiet and calm. I realize now it is no wonder I had such a strong reactio n to Vermeer the first time I saw him: he is a stillness seeker. This morning I wake early from the light that creeps underneath my blinds and my bed next to the window. I wake floating on the streams of light, heated, like white wax spilled across the floor, dripping, soft. In bare feet I walk down the stairs, cold on the wood, and find my father in the kitchen, also awake early. Together, we leave the house, the house that my parents built with windows like walls, windows that show the water on either side of the island. We close the door quietly so as not to wake the sleepers. We walk down the pine-needle path, through the arch of trees, the steep wooden steps to the dock nestled in the sea-weed covered rocks. We sit silently on the bench, watch as the fog evaporates from the clear water. The trees and water are a painting in muted colors, silver and grays and greenish blue, hazy white above the trees.

Sample Essay †The Role of Women Essay

The transition from early 19th century England to late 20th century Australia reveals an overwhelming shift in the dominant discourses and ideologies surrounding the role of women. While Jane Austen composed her seminal 1813 romance Pride and Prejudice against the social and historical backdrop of Regency England, a time when patriarchal ideals governed notions of femininity, Fay Weldon’s 1984 epistolary novel Letters to Alice bears the hallmarks of post-feminist women’s liberation and agency. However, through close examination of the intertextual connections woven between this pair of texts, it emerges that not only does Weldon’s text take form as a didactic treatise to her young nice that reflects her own contemporary views on women and women writers, her letters prompt an unquestioningly feminist re-reading of Austen’s representation of women in her own literary works. As a result, it is these connections that yield the recognition that despite the contextual divide separating this pair of texts, both authors are irrevocably bound in their purpose to didactically challenge the politically charged representation and role of women in their respective cultural spheres. Composed in the late 20th century – an era where feminist discourses of equality were deeply entrenched in political and academic spheres – Weldon’s text is narratively shaped as a didactic novel addressed to her fictionalised ‘green haired punk’ niece, using the epistolary form to both instruct and demonstrate the power of literature â€Å"with its capital L† to function as a vehicle for women to both change and challenge dominant social conventions and values. To achieve these means, it is no coincidence that Weldon is seen to appropriate the epistolary form – â€Å"a popular form of fiction at the time† used by female writers such as Austen herself- to create a intertextual connection that transcends the contextual gap separating each text to promote a specifically feminist view of writers and the function of â€Å"Literature†. Here, Weldon is herself the embodiment of her self-described breed of â€Å"strong women, wo men who work, think, earn, have independent habits†. Her authoritative didacticisms to the burgeoning writer Alice -â€Å"simply speak†¦and you will be listened to. And eventually,  even enjoy your captive audience† – symbolically demonstrate the legacy of feminist ideals that were initially catalysed through early Regency female authors such as Austen whose patriarchal context kept their revolutionary works â€Å"shelter[ed] behind the cloak of anonymity†. Given the modern context of Letters to Alice, it is undeniable that Weldon writes from a discourse of female agency when she informs Alice that to enter the â€Å"immortal† â€Å"City of Invention†, she must metaphorically â€Å"swim against the stream of communal ideas† and â€Å"demonstrate to the reader the limitations of convention† that societies inscribe upon its populace as â€Å"unquestioned beliefs†. The strong tone employed in such directives highlight that from Weldon’s feminist perspective, the value of female authorship and literature is derived from the capacity of one’s own personal value system to morally guide or catalyse a transformation in its readership: â€Å"Readers need and seek moral guidance†¦They need an example, in the light of which they can examine themselves, [and] understand themselves.† Simply put, Weldon’s Letters to Alice is a text that is highly political in purpose; it prompts a strong consideration of the function of literature to catalyse notions of female empowerment through both changing and challenging dominant social conventions and values. Taking into account Weldon’s didacticisms regarding female authorship and social change, it becomes apparent that the intertextual connections to Jane Austen weaved within Letters to Alice prompt an undeniably feminist re-evaluation of her representation of Elizabeth Bennet in Pride and Prejudice. While separated by the historical divide of almost two centuries, Weldon’s instruction for her niece to â€Å"swim against the stream of communal ideas† can be seen to resonate in Austen’s idealistic protagonist Elizabeth Bennet, a character who transgresses against the dominant values that governed Regency England; and whose personal virtues triumphed over the restrictions of her era. Weldon’s didactic assertion that female author’s must work to â€Å"demonstrate to the reader the limitations of convention† undeniably connect with and transform perceptions of Austen’s Elizabeth, framing and augmenting her personal values of rationalit y and wit as they shine through the text. This is particularly evident through her strong authoritative tone in declarative statements: â€Å"I shall be very fit to see  Jane – which is all I want†, which work alongside uncharacteristic images of female activity: â€Å"springing over puddles to with impatient activity [gave her] a face glowing with the warmth of exercise† to undermine a social value system that links feminine propriety with explicit passivity. Such aspects of her character are further augmented through Austen inscribing Elizabeth’s dialogue with a strongly comedic tone of satire and irony. She delights in intellectually challenging the supposedly superior intellect of Mr Darcy in a series of playful exchanges: â€Å"I am convinced that one good sonnet will stave [love] entirely away†; â€Å"your defect is to hate everybody†. In considering these connections, Weldon’s text can be seen to invoke a renewed reading of Elizabeth, positioning her as a didactic figure that planted the early seeds of feminist discourse from which Letters to Alice was composed: â€Å"[She] pay[ed] paying attention to the subtle demands of human dignity rather than the cruder ones of established convention†¦prodding [civilisation] quicker and faster along the slow difficult road that has led us out of barbarity into civilisation† Ultimately, examination of the intertextual connections between Letters to Alice and Pride and Prejudice yield a recognition that while Weldon’s text instructs young Alice on contemporary views on women and women writers from a late 19th century context, it also catalyses a re-evaluation of Austen’s representation of Elizabeth Bennet, reframing interpretations of her character as one who challenges the dominant value systems of gender. As a result, it is these connections that incite the realisation that despite the contextual divide separating this pair of texts, both authors are irrevocably bound in their purpose to didactically challenge the politically charged representation and role of women in their respective cultural spheres.

Thinspiration Discussion

Dealing with a first- and experience of an eating disorder, due to a close friend having the illness, can say for a fact that there is nothing glamorous about it and it is certainly nothing that an individual should strive to attain. I'm absolutely sickened by that fact that there are Pro- Anorexia and Pro-Bulimia websites which glorify dangerously thin bodies and post images and tips on how to achieve them.These sites provide false nutritional advice and avoid discussing the negative aspects of being too thin and having abnormal eating habits. Although eating disorders are not a new concept to our society, the deals of administration treat the disorder as if its a lifestyle choice, something acceptable. Think that it would be helpful to discuss on forums with other individuals suffering from the disorder, but only with the intentions of aiding one another in recovering and grieving.But instead, people will post pictures of skinny men or women and use that image as motivation to star ve or purge. Feel like oftentimes people don't know how to approach individuals who are obviously dealing with an eating disorder, so they just let them be and the conditions only worsen. Sometimes cases go unreported because one doesn't look too skinny, for instance; its a difficult disorder to diagnose. Sis our society would stop being so critical ad realize that individuals with such a serious disorder cannot help themselves on their own; it's a mental illness typically as the result of another disease that adds extra stress and anxiety into one's life. One of the examples given in the article was of a girl named Marimbas dealing with anorexia who would log onto Faceable to motivate herself to lose more weight as she scrolled through her News Feed of other arils posting pictures of their tin bodies and discussing how they've lost weight or have to go back to treatment.I had no idea that these individuals suffering with eating disorders saw it all as a competition, who can be the best at being anorexic or bulimic, who can get the sickest, the fastest. Someone with an eating disorder becomes so consumed and obsessed with everything revolving around it that they can't even function in their everyday life activities.

Scriptwriting Analysis on The Matrix essays

Scriptwriting Analysis on The Matrix essays The creation of a film involves a lot of people with a wide range of talent. The directors oversee the production but many people contribute, from costume design to scriptwriting. Creating the dialogue, designing sympathetic characters, are all parts of being a scriptwriter. What do we believe to be a scriptwriters contribution to the film? Using the example of The Matrix (1999) I will analyse what I consider to be the contributions from a scriptwriter. In this case, the scriptwriters, Andy and Larry Wachowski wrote the screenplay as well as directing. The main essences that develop from a script are predominantly plot, setting and character. Starting with plot, the narrative of The Matrix is mainly developed through dialogue. The images play a part as well, but the bulk of the information is spoken. The scriptwriters give us vast amounts of information, but all written in such a way we cannot help but take in- I know youre out there. I know that youre afraid...Im going to hang up this phone and then Im going to show these people what you dont want them to see... The character of Morpheus, telling us what the matrix is, provides a type of narration. The scriptwriters have led the plot through Morpheus; everything it seems can be explained through him. The scriptwriters also provide us with an omniscient view of the world we are being told about and shown. Background information that is important to the plot is told, not accompanied by images When the matrix was first built, there was a man born inside who had the ability to change whatever he wanted, to remake the matrix as he saw fit. Naturally, there are lots of physical confrontations, but this is underpinned by aggressive dialogue, contributing another level of meaning and understanding to the plot. As the Wachowskis directed and wrote The Matrix, we can see now how well the dialogue and the images...

Free sample - Social Psychology. translation missing

Social Psychology. Social PsychologyIn the field of health psychology, an understanding on how biology, behavior and social context influence an individual’s or group’s health or illness is taken into account. In the last decade, the applicability of health psychology has been advanced and utilized the more, resulting in an increase in doubts cast by critics as to the importance and usefulness of cognitive psychology. Particular models that address memory aspects of visual and verbal information processing with minimal acknowledgement of any sensory modalities have come under heavy criticism. However, research in olfactory memory literature has rapidly expanded since the 1970’s and has risen beyond conventional memory research. Therefore, the literature herein examines principally on the Proustian characteristics of smell and the relationship between olfactory memory and other closely related types of memory. It is key to note that findings from research conducted on olfaction has been consequently used as a base for theories in other fields though caution must be applied so as not to base these general theories on narrowly researched databases. The chief objectives of the study are to investigate the relationship between olfaction and memory and the most remembered olfactory stimuli through a literature review of various articles. In Baddeley’s 1992 fifteenth Bartlett lecture; he expressed a long-standing commitment expressed by most experienced psychologists in devising theories aimed at encompassing data from diverse sources. He expressed that a theory in health psychology should be economical while giving a plausible account of existing findings that bring into light new discoveries in this field. These discoveries should in turn mold the theory through a â€Å"gradual, cumulative modification of the theory.† He further suggested that models should be applied over a wide range of situations or fields; that is scope rather than precision. This notwithstanding, research carried on the basis of findings presented from the Ebbinghaus and Bartlett traditions concentrates chiefly on verbal rather than visual cognition. However, there has been little contemporary support in literature such as in Morris Gruneberg, 1994 which attempted to inspect whether theories and models in human memory, in referen ce to modality, relate to memory phenomena in other sensory modalities such as touch, taste, or smell. Comprehensive reviews carried out on olfactory cognition and its influence by the conven ­tional memory literature such as Richardson Zucco, 1989 and Schab, 1991 shows an interesting analysis and relation to new research areas. The relationship between olfaction and memory can best be illustrated by perception of smell and the triggering of a long-forgotten event. A perfume may remind someone of a long forgotten person. Research carried out by Engen in 1987 claimed that odor memory does not trigger short-term memory which has been contradicted by the 1997 White and Treishman report. Although evidence of olfactory primacy under which stimuli presented at the beginning of a study is best remembered through rehearsal, the report provides a strong base in evidence presented for recency in olfaction. White and Treisman argued on the basis that olfactory memory is a result of individuals assigning assign verbal meanings to olfactory stimuli. The study further claims that olfactory sense is a crucial sense in animals. This is further supported by evidence presented on the existence of peripheral olfactory memory in imprinted salmon which was carried out by Nevitt et. al in 1994. The study found out that the  "remark honing ability of salmon relies on olfactory cues though its cellular basis is unknown.† The role of peripheral olfactory receptors in odorant memory retention was done through imprinting Coho salmon with phenyl ethyl alcohol. This study verified that there was an increased preference for phenyl ethyl alcohol in salmon adults, therefore proving that some â€Å"component of the imprinted olfactory home stream memory appears to be retained peripherally.† The most remembered olfactory stimuli were investigated by Rabin Cain in 1984. The findings showed that memory was enhanced by familiarity and identifiability. Learning processes have been found to imprint olfaction especially in animals. Frances Darling and Burton Slotnick 1994 research in rats showed that they quickly learnt â€Å"to avoid licking at a drinking tube containing an odorant and quinine hydrochloride†. Learning was quickly in response to the combination of odor and taste stimuli. Therefore, it was inferred the brain can be equipped with an olfactory memory mechanism. Rats had the capability to locate food through olfactory memory further supports the existence of an olfactory memory.    References Baddeley, A. (1992). The Fifteenth Bartlett Lecture. Quarterly Journal of Experimental Psychology , 44, 1-31. G A Nevitt, A. H. (1994). Evidence for a peripheral olfactory memory in imprinted salmon. Seattle: Department of Zoology, University of Washington. Morris, P. E. (1994). Theoretical Aspects of Memory. London: Routledge. Rabin, M. D. (1984). Odor recognition: Familiarity, identifiability, and encoding consistency. J. Exp. Psychol.

Advertising and promoting Essay Example | Topics and Well Written Essays - 1500 words - 1

Advertising and promoting - Essay Example Brochures provides for a lot of information to be passed by, they are easy to fold and pass around. Many can be created at the same time and provide for large coverage without being bulky. Direct mailing gives promotion a sense of personal touch. Mail can also be customized for different people accordingly so as to meet their needs and motivate them. Newsletters provide for all useful organizational information to be communicated fully, Newspapers and newsletters also provide a great coverage of people. Posters and bulletins as well provide means to reach to the consumers. However they are often not paid attention and are effective when you place them strategically where the customers are likely to see them and notice them. Posters should also be kept neat and made attractive to be noticed. Social networks that involve discussion groups are effective methods of promoting products and advertising them. The social network is cheap to operate with and very fast media. It would involve s ites like Facebook and personal of company blogs and websites. Television can be quite expensive, it is however very effective medium as it reaches a very extensive population and gets popular with time. Radio on the other hand is also effective as a tool of advertisement it reaches a good population. Even so, it is hard to put down the visual content of an ad on radio and therefore it is useful as a first source of communication before consumers have to get on to the actual written form. This reduces on the effectiveness of the radio medium. All in all they are much cheaper compared to television ads. To pull through with an advertisement on an environmental friendly car it is important to consider a combination of certain forms of media which would include brochures and the radio media. It is important to obtain good representation of the car on the paper and provide with all the relevant information about it the brochures are effective since more information and actual drawings o f the car can be availed. The next step is to find a good distribution plan that could involve supermarkets and firms offering those brochures. To promote a new brand of Ferrari would require a technique of advertisement that would reach a certain population of car lovers. Television ads are useful for a certain period since car brands are majorly an interest to the general public. The companies’ newsletter provides useful information that is normally updated on a regular basis. Television adverts are useful as well in letting the public on new models since companies like Ferrari are already at a high point in the industry and the main aim is to maintain an image than create one. The company could use a mix of most of the media techniques. It could also incorporate web pages and the actual Ferrari website. The internet advertisements not only aloe for the public to view the models available but also purchase them. The website is especially useful since it allows for a global platform and market. The companies promote themselves by allowing for buyers overseas to order and do transactions online and by delivering the products as per the agreements. This way the companies gain loyalty and trust from other countries. The government is also supportive of exportation transactions since it gains from it by taxation during foreign exchange. The image of companies like Fe

Proposal for martin college Essay Example | Topics and Well Written Essays - 500 words

Proposal for martin college - Essay Example Film and TV is a field that is full of entertainment. It consists of music, drama and films of course. The foundation may prove to be useful for students who possess strong acting or singing skills. This course is purely based on arts and it may also provide opportunities of recreational activities for the students. Main objectives. The prime objective of this proposal is to create an environment that promotes the talent of different countries and to interest those who are attracted to the film world. This course may also release some of the academic pressure from the students as they can come and relax themselves by singing or doing a little drama. This course may also polish the talent of those students who are already in this field and also want to opt for it as their career. Another major objective is to encourage those international students, especially from Asia and Singapore, who are reluctant because they are not able to find a right course for them. The proposal will also cr eate job opportunities, local or international, which is a good indicator. This course is purely based on arts and it may also provide opportunities of recreational activities for the students. Benefits.