Customer comparision - Kohl's vs. Home Depot Essay

Customer comparision - Kohl's vs. Home Depot - Essay Example Both companies build customer value by offering customers both a wider range of channels, and more personalized treatment through the integration of channels. Recent years, US retailers have maintained high-speed growth through continuous optimization of its product/service mix and technological innovation. It has also realized rapid expansion through capital injections. The changes are closely connected with Internet facilities and WWW which opens international markets for these companies. Be in one of the most highly rated industries for stability and success, Home Depot and Kohl’s offer an opportunity to everyone who wants to change his home and personal style. Home Depot is a US based company. It is a leader in home improvement retail market. Today, Home Depot relies chiefly on an efficient technology innovation system and supply chain. Home Depot is â€Å"the second largest retailer operating over 1,700 stores in North America. The company operates Home Depot stores, Expo Design Centers, Home Depot Supply Stores, Home Depot Landscape Supply Stores, and Home Depot Floor Stores† (Speight, 2004). Kohl’s is a nationa l retailer proposing a wide range of products for the whole family: â€Å"our stores are stocked with everything you need for yourself and your home - apparel, shoes & accessories for women, children and men, plus home products like small electrics, bedding, luggage and more† (www.kohlcorporation.com). Target market of Home Depot involves professional users and non-professional users from middle classes. Home Depot â€Å"offers products and services primarily to builders, contractors, municipalities, industrial customers and maintenance professionals† (Hall, 2007). Kohl’s target audience also involves middle class consumers looking for high product quality and good service. Customers within the segment are similar to each other and dissimilar to other groups of customers in other segments. Today, Home Depot orients

Warren Buffet & His Organization Assignment Example | Topics and Well Written Essays - 750 words - 8

Warren Buffet & His Organization - Assignment Example This encourages the employees to be loyal to the company. Loyal employees usually devote all their energy to the work in order to ensure that the aims and objectives of the company are met. It is through this leadership and Warren is able to work closely with the employees. On the other hand, Warren understands the needs of the employees and is usually on the forefront in ensuring that the needs of the employees are met. The democratic nature of the leadership of Warren has enabled the employees to be willing to do their best in order to ensure that the organization is successful. Warren was aware of the importance of diversity in the workforce. This is considering that his organization has employees from different groups. According to the contingency theory, the nature in which the organization must relate plays an important role and the leaders should consider it. Warren always intend on promoting a good relationship between the members of the diverse groups. Teamwork is common in his organization and this promotes good relations between the members of diverse groups. Diversity at the organization is considered as a source of strength as each member has something unique to offer. On the other hand, he is good during the decision making process. Warren is usually flexible and this has been useful in ensuring that any situation can be dealt with within a short period of time. The approach used by Warren during the decision-making process is quite professional. The professionalism is useful in ensuring that a good relationship is developed with the stakeholders including the employees. The development of the right attitudes towards the other people is an important aspect that is utilized by Warren. This has been useful in terms of inspiring the employees and the members of staff at the organization. Warren cares about the lives of the people that he leads.